Holiday creative brainstorming started with the question, who is our holiday customer? We knew that in many (most?) Fingerhut families, the person who shops is also the person who cooks, wraps, decorates and budgets too. The creative honored that person and pumped them up! Who makes it merry? You make it merry!

This campaign also built on the idea of making Christmas crafts and decorations. This resonated with our budget-conscience customer. This campaign was a huge success with over 2.1 million site visits and high positive social media impressions.