You shoulda seen these briefs
Long form copy requests are well… long, because they have multiple goals to accomplish. They can get complex quickly. If you’re a writer like me, I think you’ll be able to read these examples and pick out where Legal made me change a word, or a VP insisted on a certain phrase. Creativity, strategic thinking and feedback is always part of my process.
My skill and creative writing still shines in serious topics and long form content.
Sneaky lil’ email
This project request was to send an email to increase holiday site traffic. But Marketing wanted to include the entire customer base, even customers who were not opted in for promotional emails. I wrote completely transactional email about lower prices, fast shipping and easy payments — without exactly saying those things. Legal approved, we saw a big bump in holiday website traffic in two key days of the selling season.
They did what now?
This project required a landing page to explain a complex credit account change. Customers who moved from one account to another had a restriction on their credit limit, but it was reduced. If your still confused, the page below will help!
The art director was not at the turnover meeting so I’m pretty proud of this doodle I placed in the copy doc. We laughed about it, but it’s a good collaboration example on a tough assignment.
Not on my watch
I wrote this email reminding customers to be vigilant for scams and fraud. I wrote it with empathy, knowing that this audience has had financial struggles in the past. Credit education was part of the company mission. This email had a serious tone without inciting fear or worry.