Screenshots of persuasion
clicking on national ads and organic posts
Targeting newbies
The goal of this ad concept was new customer acquisition. I wanted to capture the target audience’s attention visually, then reinforce the connection with relatable post copy. The crossed-out text helped spark curiosity while the remaining text helped build confidence in prospective customers.
Coming for Klarna and Affirm
This intention of this ad was to target customers who may be tempted by the “buy now, pay later” companies who do not help your credit score. This ad is a play on words that poses a question and immediately answers with an on-brand benefit.
Confetti, but make it fries
Visual branding for Fingerhut Fetti often used confetti in the image backgrounds. Fingerhut also sold lots (and lots) of AirFryers, so here we are. This add uses humor, top product feature and key message to prospective customers about building their credit. This ad was so successful, it also became a new customer email and product catalog cover.
Cuteness alert
Customers who struggle financially love free and cheap stuff. Strike that – everyone loves free stuff and happy kiddos. To mix up the usual posts about online shopping and bill pay reminders, I wrote fun DIY content to reinforce the brand ideals of positivity and careful budgeting.
This was a top performing organic post for likes and shares.